DANIELLE
about me
Welcome to my website! I’m a bilingual (English-Spanish) multicultural Senior Graphic Designer, Creative and Art Director with over 15 years of experience in the digital, print, and audiovisual areas. Throughout my career, I have developed a strong proficiency in creating successful advertising campaigns, crafting award-winning magazines, and organizing impactful corporate events.
With a keen eye for detail, a sophisticated approach, and a highly motivated mindset, I am passionate about finding creative solutions to challenges. I stay up to date on the latest trends in both B2B and B2C environments, ensuring that I can deliver optimal results for my clients.
In terms of skills, I am well versed in a wide range of industry-standard software, including Sketch, Photoshop, InDesign, XD, Illustrator, Dreamweaver, Flash Catalyst, After Effects, Avid Media Composer, Figma, Canva, Word, Excel, Keynote, Pages, Miro, and WordPress. This extensive toolkit enables me to bring concepts to life and deliver high-quality work across various mediums.
Additionally, my language proficiency extends beyond English and Spanish. As a native Spanish speaker, I am also fluent in English, allowing me to communicate effectively with diverse audiences.
Beyond my professional pursuits, I have a diverse range of interests that fuel my creativity and personal growth. I enjoy practicing yoga, engaging in paddle-board activities (S.U.P.), dancing, climbing, singing, and playing the drums. I find inspiration in podcasts, music, and songwriting, and I have a passion for horse riding. I’m also an animal lover, particularly fond of cats and dogs. Lastly, I have a thirst for knowledge and believe that learning should always be accompanied by fun.
Thank you for visiting my website. I look forward to connecting with you and collaborating on exciting projects that showcase my skills and passion for creative excellence.
CORPORATE IMAGE
CHEESE MUMMIES – LOGO & Brand
Project Description: Through this collaborative process, I successfully created a logo for Cheese Mummies that represents their brand identity and captures the essence of their delicious cheese wrap snacks. The final logo features a combination of elements, including a whimsical illustration of a wrapped cheese resembling a mummy, accompanied by carefully chosen typography.
The logo effectively communicates the brand’s innovative approach to snack food, capturing the attention of potential customers and fostering brand recognition. It also serves as a visual cornerstone for Cheese Mummies, appearing on signage, packaging, marketing materials, and various digital platforms, creating a cohesive and memorable brand presence.
ASSOCIATED PHOTO + IMAGING – LOGO & Brand Refresh
Project Description: Through the image refresh for Associated Photo & Imaging, a transformed visual identity was established, reflecting the company’s professionalism, expertise, and commitment to exceptional printing services. The refreshed brand image conveys a modern and captivating aesthetic, capturing the attention of the target audience and distinguishing Associated Photo & Imaging as the premier printing company in Miami, Florida.
The refined or redesigned logo, along with the cohesive visual collateral, website and brand assets, enhance brand recognition and communicate the company’s commitment to quality and innovation. The implementation of the refreshed brand image across various touchpoints creates a consistent and memorable brand experience for customers and reinforces Associated Photo & Imaging’s position as a trusted printing partner in the region.
LA MAR Y JUANA BAND – LOGO & Brand
Project Description: Through the development of the logo, website, and brand image for La Mar y Juana Band, a cohesive and visually captivating brand identity was established. The logo reflects their unique music style and cultural influences, while the website provides a dynamic platform for fans to connect with the band, explore their music, and stay updated on upcoming performances and releases.
The brand image collateral, including social media graphics and merchandise designs, amplifies the band’s visual identity, creating a consistent and engaging brand experience. The cohesive brand image enhances brand recognition, cultivates a loyal fan base, and distinguishes La Mar y Juana Band in the music industry.
SNOB LOVE REVOLUTION – LOGO & Brand
Project Description: The logo and brand image development project for Snob Love Revolution was an exciting and collaborative endeavor. Through research, design expertise, and close collaboration with the store owners, a visually captivating and inclusive brand identity was established. The logo and supporting brand assets contribute to Snob Love Revolution’s overall success by creating a memorable and empowering brand experience, positioning them as the leading sex shop in Miami, and fostering a sense of trust and fun authenticity among their customers.
GLOW IN THE ART – LOGO & Brand
Project Description: Through the development of the logo and brand identity for Glow in the Art, a visually captivating and engaging brand image was established. The logo represents the essence of creativity, exploration, and playfulness, while the supporting brand assets enhance the overall visual identity and create a consistent brand experience.
The cohesive brand identity, applied across signage, marketing materials, website, and packaging, establishes Glow in the Art as a vibrant and imaginative space for children to explore art and enjoy custom-made toys. The brand resonates with both children and their parents, fostering a sense of excitement, creativity, and trust.
Web & SOCIAL MEDIA
JENNY’S BEST – WEBSITE / E-COMMERCE
Project Description: The project entailed the development of an e-commerce website for Jenny’s Best Cookies, a renowned bakery specializing in homemade and irresistible cookies. The main objective was to create a user-friendly online platform that allows customers to conveniently browse, select, and purchase their favorite cookies. By incorporating a robust shopping cart feature, the website enables seamless and secure online transactions, providing customers with a delightful and hassle-free shopping experience. From showcasing the mouthwatering cookie varieties to streamlining the checkout process, the website ensures that Jenny’s Best Cookies can effortlessly connect with cookie enthusiasts and satisfy their cravings with just a few clicks.
CANNALATINO – WEBSITE
Project Description: The project involves the creation of a dynamic and informative website for Cannalatino, dedicated to providing cannabis education for Latinos in The United States of America and around the globe. The website aims to encourage research, education, and action in the Latin community, breaking taboos and promoting the scientific benefits of cannabis. With a user-friendly interface and responsive design, the website will ensure an enjoyable experience for visitors across various devices.
By launching this website, Cannalatino seeks to empower Latinos worldwide with knowledge, encourage positive change, and contribute to a more informed and inclusive society. Together, we will create a significant impact, breaking barriers and promoting the scientific benefits of cannabis within the Latin culture.
GENOMA LAB – SOCIAL MEDIA STRATEGY
Project Description: This project involved developing a targeted social media strategy for Genoma Lab, specifically focusing on their X-Ray products within the Latino market. The objective was to raise brand awareness and drive product sales through engaging content, optimized platforms, influencer partnerships, and targeted advertising. By leveraging social media’s power, the strategy aimed to connect with the Latino community, establish thought leadership, and maximize ROI through data-driven optimizations.
ASSOCIATED PHOTO + IMAGING – WEBSITE
Project Description: This project involved developing a user-friendly website for Associated Photo & Imaging, focusing on exceptional customer care. The website showcases their printing services and provides a seamless browsing experience for visitors. It includes accessible contact information, a customer support page, and interactive chat features. The goal is to establish trust, facilitate convenient order placement, and strengthen customer relationships.
CANNALATINO – SOCIAL MEDIA EDUCATIONAL CAMPAIGNS
Project Description: The project entailed creating educational campaigns for Cannalatino, a cannabis-related brand, on social media platforms. The objective was to provide informative content and promote responsible cannabis use among the Latino audience in USA. Through engaging posts, videos, and graphics, Cannalatino focused on educating and raising awareness about the benefits, risks, and legal aspects of cannabis consumption. The campaign aimed to foster an informed and responsible cannabis community through targeted social media strategies and content creation.
Print & VIDEO
XX MUJER MAGAZINE – PRINT
Project Description: Diagramming for XX Mujer Magazine, a prominent publication dedicated to serving the vibrant community of Latino women in Miami, Florida, embarked on a transformative journey of visual excellence over the course of 2 years.
The primary objective of the project was to enhance the visual identity and layout of XX Mujer Magazine, aligning it with the aspirations and interests of our diverse readership. By implementing innovative design concepts, strategic layouts, and compelling visual elements, the aim was to create an engaging and immersive experience for every reader, reflecting their unique perspectives and celebrating the strength and beauty of Latina women.
ADS FOR LESLIE & KEARNEY ADVERTISING – PRINT
Project Description: As the Art Director at Leslie & Kearney Advertising, I had the exciting opportunity to oversee and execute the creation of all ads for the agency. Throughout my tenure, I played a pivotal role in developing visually compelling and impactful advertising campaigns for a diverse range of clients.
The primary objective of this project was to create visually striking and effective print advertisements that would capture the attention of target audiences, deliver key messages, and drive desired outcomes for our clients. By understanding the unique value propositions of each client, I aimed to craft print ads that would resonate with consumers and promote brand recognition.
ADS EL DEPORTIVO NEWSPAPER – PRINT
The primary objective of this project was to create visually captivating and impactful print advertising campaigns that effectively promoted sports-related brands, events, and products in Venezuela. The goal was to capture the attention of passionate sports enthusiasts, engage readers, and reinforce El Deportivo Newspaper’s unrivaled position as the go-to source for sports news and information in the country.
VIDEO WORK – EDITOR
Discover my work, as an editor with a passion for storytelling. With a keen eye for detail and a deep understanding of the editing process, I have made a significant impact on the industry working for companies like NBC Universal. From captivating movies, to really shows or soap operas, expertise shines through in every project. Explore my portfolio on IMDb, where you can witness my exceptional talent and the transformative power of my editing skills.
Visit MY IMDb today.
packaging
YUP FROZEN YOGURT – PACKAGING DESIGN
Project Description: The project involved creating a visually captivating package design for YUP, a frozen yogurt store in Key Biscayne, Florida. The objective was to develop packaging that reflects YUP’s brand identity and attracts customers. The design incorporates vibrant colors, enticing imagery, and clear product information to create an appealing and cohesive package.
IBA – INQUILINOS BORICUAS – PACKAGING DESIGN
Project Description: The project involved brand relaunching and package design for IBA, an organization offering education, arts, and affordable housing programs. The objective was to unify their assets under a cohesive brand story, drive donations, and increase community support. The project included refreshing the visual identity, creating a compelling brand narrative, and designing visually appealing package designs. The aim was to communicate IBA’s mission, values, and impact, inspiring donors to contribute to their cause. If you want to learn more about this project, please visit this LINK
BELIEVE KIDS – ART DIRECTION & PACKAGING
Project Description: The project involved creating calendars and boxes for a school fundraising initiative in Denver. The objective was to design visually appealing and functional boxes that would hold calendars for sale. The boxes were intended to attract attention, generate interest in the fundraising campaign, and provide a convenient display and distribution solution for the calendars. The design aimed to reflect the spirit of the schools involved and engage the local community in supporting their fundraising efforts.
DSP SECURITY DEVICES – BOXES & CATALOG
Project Description: The project involved designing visually appealing boxes and a catalog for DSP Security Devices. The objective was to create packaging that showcases their security devices effectively and a catalog that provides detailed information to potential customers. The designs aimed to highlight the brand’s identity and product quality while ensuring a seamless user experience.
CONTACT ME AND ASK FOR MY RESUME “HERE“